Differentiate or Die: Survival in Our Era of Killer Competition, Second Edition

  • 3h 24m
  • Jack Trout, Steve Rivkin
  • John Wiley & Sons (US)
  • 2008
Full of practical case studies that show great differentiation in action, this effective book shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products.