Digital Leader: 5 Simple Keys to Success and Influence

  • 4h 36m
  • Erik Qualman
  • McGraw-Hill
  • 2012

Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe.

Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy."

Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp":

  • Simple: success is the result of simplification and focus
  • True: be true to your passion
  • Act: nothing happens without action--take the first step
  • Map: goals and visions are needed to get where you want to be
  • People: success doesn't happen alone

Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

About the Author

Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics.com as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.

In this Book

  • One Life, Leadership, Legacy
  • Remove and Improve
  • Complain = Digital Pain
  • Integrity and Reputation: Avoiding Digital Blunders
  • Simple = Success
  • Who Before What
  • Niche Is the New Norm
  • Personal Is Powerful
  • Be Decisive
  • Fail Forward, Fail Fast, Fail Better
  • Leverage Inertia
  • Set Laughable Goals
  • Firm in Destination—Flexible in Path
  • Recreate Yourself
  • Connections = Currency
  • Empower Others
  • Digital Hugs
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