Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success
- 4h 55m
- Leonard Kim, Ryan Foland
- McGraw-Hill
- 2020
Be human. It’s the only way to get ahead in business today.
Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do.
Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts.
Ditch the Act shows how to present your humanness―imperfect and flawed but honest, resilient, and willing to learn―in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can.
By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships―and achieve greater success.
Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid―and better withstand business uncertainty and tough times.
Ditch the act, be real―and jump ahead of the competition before they even know you are there.
About the Authors
Leonard Kim is a personal branding expert, marketing consultant, and writer whose content has been read over 14 million times. Ryan Foland is a communication strategist, speaker, and personal branding expert.
Together, they operate InfluenceTree, a personal branding accelerator that teaches people how to build their brand, get featured in publications, and grow their social media following. Their clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives.
In this Book
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Own Your Whole Story
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Don't be Ideal, Be Real
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When You Speak, Speak Your Truth
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Run Farther with Imperfect Friends
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Your Brand is Who You Are
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Your Brand Precedes You
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Put Yourself Out There
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Ditch the Act and be Yourself
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Step One: Positioning is an Art form
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Step Two: Discover What Makes You Stand Out
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Step Three: Overcome Fear and Share
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Step Four: Focus on Form, Not Force
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Step Five: Make Eye Contact with the Camera
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Step Six: Be Consistent with Content
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Step Seven: Keep it Social
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Step Eight: Sequential Steps Create Success
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Your Success is Half the Story
