Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
- 6h 19m
- Ilkka A. Ronkainen, Masaaki Kotabe, Michael R. Czinkota
- Business Expert Press
The context of international business has evolved over the years, and has always reflected the climate of the time. In a compilation of articles, this unique book addresses three major changes that have taken place in the last decade.