Encyclopedia of E-Commerce Development, Implementation, and Management, Volume III

  • 19h 34m
  • In Lee (ed)
  • IGI Global
  • 2016

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.

The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals.

About the Author

In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a three-time winner of the Research Excellence Award in the College of Business and Technology at WIU. He has published his research in such journals as Communications of the ACM, IEEE Transactions on Systems, Man and Cybernetics, IEEE Transactions on Engineering Management, International Journal of Information Technology and Decision Making, Decision Support Systems, and others. Prior to his academic career, he worked for a number of multinational corporations, as well as serving as a consultant for various government agencies and private organizations. His current research interests include digital innovation, web technology development and management, investment strategies for computing technologies, and mobile services. He received his PhD in Business Administration from the University of Illinois at Urbana-Champaign.

In this Book

  • Does Interface Design Influence Consumers' Security Perception?
  • E-Commerce Online Purchase Intention—Importance of Corporate Social Responsibility Issues
  • An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
  • Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions
  • Informed, Empowered, or Paralyzed? Outcomes from Engaging in a Website
  • The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
  • Online P2P Lending—Factors, Behaviors, and Mechanisms
  • Recent Advances in Online Consumer Behavior
  • The Role of 3D Product Presentation in Enhancing Virtual Experience Realms—The Case of Consumer Responses towards Online Apparel Retailers
  • Role of Trust in Ecommerce—A Comprehensive Model of Interpersonal and Technology Trust Constructs
  • Telecommunications Subscriber's Satisfaction and Loyalty—The Impact of Contractual Switching Cost, Price Fairness, and Brand Image
  • User Adoption of Government-to-Employee Portal of Hong Kong Government
  • User Privacy Concerns for E-Commerce
  • What Makes Online Gamers Dissatisfied with Online Games?
  • Applications of Item-Level RFID for Retail Services
  • Exploring RFID Healthcare Operational Strategies
  • Inventory Shrinkage and Corrective RFID and Management Strategies
  • Radio Frequency Identification and Its Application in E-Commerce
  • RFIDs and the Changing Marketplace
  • RTLS in Hospitals—Technologies and Applications
  • Selecting the Right RTLS in Hospitals
  • Some Lessons for Promoting RFID by Applying TAM Theory
  • A Study on Green Characteristics of RFID using Innovation Diffusion Theory
  • Adoption of Online Social Media Innovations
  • Celebrity Endorsement in Social Media
  • Collaborative Tagging for Collective Intelligence
  • The Creation of Online Communities and Social Networking Sites based on Constitutive Elements of Identity
  • Electronic Word-of-Mouth Communication
  • How to Achieve and Measure Success in Social Media Marketing
  • "I Am Blogging…"—A Qualitative Study of Bloggers' Motivations of Writing Blogs
  • Impacts of eWOM on Hotels from the Consumer and Company Perspective
  • Impacts of Social Media on Today's Businesses
  • The Influence of Social Media Data on Online Purchase—A Study on Relative Advantage of Social Commerce
  • The Influence of Social Media Management on Firms' Competitiveness
  • Micro-Blog and E-Commerce Strategy—Investigating the Linkages
  • An Overview of Social Media
  • Social Media Affordances
  • Social Media and E-Personalization as Essential Business Tools—A Case Study
  • Social Media Brand Management
  • Social Media for Small and Medium-Sized Enterprises
  • Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers
  • Social Media Marketing—Psychological Insights, Managerial Implications, and Future Research Directions
  • The Use of Social Media by SMEs in the Tourism Industry
  • Utilizing Social Media in Modern Business
  • The Valuable Alliance between Social Media and E-Commerce—Social Networks as a Tool for Transparency, Dialogue, and Sales
  • Viral Marketing and Its Implications for E-Commerce
  • The Wisdom of Social Media Innovation over the Needs of Online Network Citizens
  • Double Jeopardy Phenomenon in Consumer Magazine Websites
  • The Effect of Income Level on E-Commerce Adoption—A Multigroup Analysis
  • Impact of E-Commerce in B2B Physical Distribution—Diffusion of Innovations Perspective
  • The Impact of E-Commerce on International Trade and Employment
  • Internet Prices and Price Dispersion
  • Macroeconomics Aspects of E-Commerce
  • Microeconomic Aspects of E-Commerce
  • A Model for Usability in E-Commerce Services—Theoretical Concept and Empirical Evidence
  • Ten Years of Enterprise 2.0—The Power Law of Enterprise 2.0 Revisited
  • Theoretical Perspectives on Social Shopping
  • What Makes the Platform Network Effects Unsustainable? Winner-Take-All Strategies and Unpaid Complementors
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