Ending Checkbox Diversity: Rewriting the Story of Performative Allyship in Corporate America
- 1h 40m
- Dannie Lynn Fountain
- Berrett-Koehler Publishers
- 2022
A Google strategist shows how companies can move beyond performative allyship into the authentic enactment of diversity, equity, and inclusion.
After being in corporate America for nearly a decade as a triple minority who passes for a straight white woman, Dannie Lynn Fountain knows that corporations' modern plague is the story of its DEI duality. Time and time again, she has witnessed companies pretend to care about DEI for public relations fodder and then discriminate against employees or ignore their identities.
Dannie's solution to this problem? Rage against the system by refusing to accept mediocre-at-best action.
This story isn't just about how messed up corporate DEI currently is; it also takes a hard look at what is necessary to get diversity right in three parts:
- The context of corporate DEI
- Why the change in perspective
- What's not working and how to change
Ending Checkbox Diversity gives readers an understanding of exactly how corporate America is failing underrepresented identities and offers a plan for what to do next, with clear examples and metrics for evaluating DEI in their own careers and aligning themselves with companies that are actually doing the work.
About the Author
Dannie Lynn Fountain is a sales and marketing strategist for Google by day and a strategy developer for private clients and corporations by night. She is also a seasoned corporate speaker who delivers on DEI, marketing, business strategy, and employee engagement to organizations such as She Runs It, WeWork, and more. Fountain is a regular guest contributor and has been quoted and interviewed by Forbes, Bustle, Business Insider, Cosmopolitan, the Everygirl, Girlboss, and others. She was named to the 2020 OBO list of 100 Most Innovative Entrepreneurs and awarded the Albion College Young Alumni Award.
In this Book
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Before You Read—(A Note from the Author)
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Laying the Groundwork
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Introduction—Why Now?
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Where Did DEI Come From?
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Does Diversity Training Actually Impact Inclusive Behaviors?
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How Do We Measure “Diversity”?
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Modern-Day DEI and Why Things are Changing
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DEI Failures
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The Impact of COVID-19 on Corporate Diversity
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The Language of Inclusion
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The Underrepresented Advocacy Experience
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A Roadmap for Truly Effective Corporate DEI
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Intentional
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Thoughtful
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Bold Leadership
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Acknowledge Your Mistakes
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Ending Checkbox Diversity Discussion Guide
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Notes
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Resources—What to Do Next
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