Evergreen Talent: A Guide to Hiring and Cultivating a Sustainable Workplace

  • 2h 34m
  • Roberta Chinsky Matuson
  • Red Wheel/Weiser
  • 2020

Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. Business growth is being stifled and fields of office cubicles remain empty due to the fierce competition for talent today with job openings having recently surged to a record high: 6.55 million.

Evergreen Talent will show you how to attract, find, and keep employees for the long-term. What many organization leaders fail to understand is that you can’t simply transplant a competitor’s talent strategy and achieve the same results—just as you can’t take plants suited to a warm climate and expect them to thrive in chillier locales. The conditions are too different. But a company that takes the time to examine its own environment, select talent accordingly, and nurture its people will stand tall, regardless of economic conditions.

In Evergreen Talent Roberta Matuson, aka the Talent Maximizer, challenges leaders to think differently about their approach to growing a sustainable workforce—one that will regenerate regularly, with minimal effort on their part. The book is filled with pragmatic advice, case studies, and best practices from companies that have done this successfully. Also included are tools to help readers assess their workplace environment and populate their organization with talent that will continue to grow, year after year.

About the Author

Roberta Chinsky Matuson is the CEO of Matuson Consulting, a top management-consulting firm established 20 years ago that has helped organizations of all kinds― General Motors, Microsoft, Best Buy, LinkedIn, and many others―achieve dramatic growth and market leadership through maximizing talent. She has an excellent relationship with MentorBox as well as with getAbstract, which has a huge reach in the corporate-learning market. She is quoted regularly in the business and general consumer press (Wall Street Journal, New York Times, Working Woman, etc.) as well as online (MSNBC, Monster, NPR, etc.) and broadcast media (Fox Business News, CNN, CBS’s Early Show, etc.). She is also an instructor for Sam’s Club’s Virtual Seminar University for Small Businesses and has her own course on the topic of managing with Lynda/LinkedIn.

In this Book

  • Introduction
  • Debunking the Myth—Talent Will Grow Where It's Planted
  • Surveying the Terrain—The Five Essential Elements Needed for Evergreen Talent
  • Tilling the Organization—Preparing Your Environment for a New Approach to Talent Cultivation
  • A Matter of Climate—Identifying the Right Saplings for Your Environment
  • Abundant Hiring—Sustainable Hiring Practices for Optimal Growth
  • Corporate Regeneration—Reinvigorating Dormant Workers
  • The Need to Weed—Making Room for New Growth to Flourish
  • Growing Talent from Seedling to Redwood
  • Replenishing Talent—Ensuring Your New Crop of Talent Takes Root
  • The Canopy of Mature Workers—Why Evergreen Employees are Vital to Your Company's Survival
  • Nurturing Employees to Greatness
  • Corporate Pruning—Getting Rid of Dead Wood to Make Room for New Growth
  • Conclusion—Some Parting Words
  • Notes
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