Fundraising for Social Change, 8th Edition
- 9h 51m
- Kim Klein, Stan Yogi
- John Wiley & Sons (US)
- 2022
A popular fundraising blueprint for small- to mid-sized nonprofit organizations
In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.
The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find:
- "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers
- Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches
- Discussions of budgeting and planning, as well as how to handle significant financial trouble
An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.
About the Authors
KIM KLEIN is a founding partner at Klein and Roth Consulting. She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself.
STAN YOGI is a Senior Consultant with Klein and Roth Consulting. He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.
In this Book
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Online Content
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Introduction to the 8th Edition
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The Size and Scope of the Nonprofit Sector
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Creating a Fundraising Philosophy
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Be Clear About What the Money Will Do
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What You Have to Understand to Begin Fundraising
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The Importance of a Good Board of Directors
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Financial Needs and Fundraising Strategies
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The Very Human Need for Appreciation
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Getting Comfortable with Asking
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Ask Real Prospects
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How to Ask
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Strengthening Relationships by Creating Categories of Donors
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Multichannel Fundraising
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What Successful Mass Appeals Have in Common
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Direct Mail
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Online Fundraising
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Phone Banking
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Special Events
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Establishing Voluntary Fees for Service
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Door‐to‐Door and Street Canvassing
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Opportunistic Fundraising
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Building Major Donor Programs
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Setting Up and Maintaining Recurring Donor Programs
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Legacy Giving
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Setting Up an Endowment
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What All Large Campaigns Have in Common
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Raising Money for Capital
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Endowment Campaigns
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Conducting Feasibility Studies
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Developing a Budget
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Creating a Fundraising Plan
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What to Do in Case of Financial Trouble
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The Perennial Question of Clean and Dirty Money
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Infrastructure for Fundraising
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Hiring a Development Director
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Using a Consultant, Coach, Mentor, or Trainer
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Dealing with Anxiety
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Know What You Need to Know
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Working with Your Executive Director
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Working with Volunteers
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When You Encounter Ethical Dilemmas
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Raising Money in Rural Communities
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Fundraising for a Coalition
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When No One is Paid
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When You are Just Starting Out
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Fundraising for LGBTQ+ Equality and Justice
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Building Political Power for Immigrants' Rights
