Gamification Marketing For Dummies
- 4h 50m
- Zarrar Chishti
- John Wiley & Sons (US)
- 2020
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That’s why gamification is so successful―customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
- Use games to increase customer engagement and marketing results
- Learn how to choose or commission the right games for your market
- Plan and execute a successful gamification strategy
- Learn from data generated inside your game for valuable market insights
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
In this Book
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Gamifying Your Marketing Strategy
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Getting to Know Gamification Models
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Identifying Your Target Audience
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Increasing Engagement in Your Campaign
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Budgeting Your Development
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Getting to Know the Technology
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Making Your Game a Reality
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Selecting the Right Components
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Launching and Promoting Your Game
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Capturing All the Data
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Analyzing and Applying Data
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Avoiding Data Overload
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Failing Up: Learning from Your First Quest
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Relaunching Your Gamification Marketing Campaign
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Ten Best Gamification Marketing Examples
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Ten Common Gamification Marketing Mistakes
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Ten Benefits to Gamifying Your Marketing
