Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

  • 3h 57m
  • Andy Cunningham
  • McGraw-Hill
  • 2018
Presenting a clear, step-by-step framework that will help you determine your company's precise position in the marketing landscape, this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition.