Getting Multi-Channel Distribution Right

  • 6h 40m
  • Kusum L. Ailawadi, Paul W. Farris
  • John Wiley & Sons (US)
  • 2020
Analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them, this book covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.