Global Brand Management: A Guide to Developing, Building and Managing an International Brand

  • 7h 3m
  • Ilan Geva, Laurence Minsky
  • Kogan Page
  • 2020
Using fascinating case studies including Oreo, Harley Davidson and Xiaomi, this book shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch.