Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- 3h 34m
- Jamie Turner, Jeanne Hopkins
- John Wiley & Sons (US)
- 2012
Packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns, this practical book will allow business owners and marketers to garner enviable response rates and watch their revenue grow more rapidly than ever before.