Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

  • 17h 26m
  • Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni (eds)
  • IGI Global
  • 2014
Featuring research on diverse topics of consumerism in the global marketplace, this comprehensive reference focuses on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior.