How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

  • 3h 48m
  • Laurent Florès
  • Palgrave Macmillan Ltd
  • 2014
Featuring interviews with experts and real-life case studies, this insightful and in-depth book explains how to assess the success of a digital marketing campaign by demonstrating what the digital marketing metrics are as well as how to measure and use them.