How to Sell Yourself

  • 1h 22m
  • Ray Grose
  • Kogan Page
  • 2010

Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly unfair situation occur over and over again?

It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organisational members. In particular they pay little attention to a fundamentally important factor in organisational success: their personal ‘image’ - the picture that other people hold of them, made up from the quality of thousands of interpersonal interactions.

How to Sell Yourself gives indispensable guidelines on how you can sell yourself, particularly how you can develop and manage your ‘image’ for success. It illustrates how the ‘correct’ image for an individual is rarely just a projection of personality, as successful executives purposefully design, manufacture and adapt their image appropriately for their position and to the culture of their organisation.

About the Author

Ray Grose was managing director and part-owner of a financial services organisation. He taught Small Business Management and Finance at tertiary and further education colleges.

In this Book

  • Introduction
  • Personal Image — the Basis of Self-Promotion
  • Success Indicators — General Elements of ‘Good’ Personal Image
  • Getting Everyone's Approval
  • Damaging Your ‘Good’ Image
  • Dangerous Situations
  • Five Ways to Actively Self-Promote
  • Selling Yourself as You Climb the Executive Ladder
  • Image and Organisational Culture
  • Other Considerations with Image
  • Conclusion