I'm on LinkedIn - Now What???: A Guide to Getting the Most OUT of LinkedIn, Third Edition

  • 1h 36m
  • Jason Alba
  • Happy About
  • 2011

I'm on LinkedIn--Now What??? (Third Edition) is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the third edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.

This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.

This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.

Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.

If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.

After reading this book, you will walk away with:

  1. An understanding of LinkedIn and why you should use it;
  2. A set of best practices and tips to get started and to expand your use of LinkedIn and
  3. An understanding of how LinkedIn fits into your networking and career strategy.

About the Author

Jason Alba is the job seeker and networking advocate. He got laid off in January 2006, just a few weeks after Christmas. Even though he had great credentials and it was a job-seeker's market, Jason could hardly get a job interview. Finally, he decided to step back and figure out the job search process. Within a few months, he had designed a personal job search tool, Jibber-Jobber.com, which helps professionals manage career and job search activities the same way a salesperson manages prospects and customer data.

Jason is a highly rated professional speaker, sharing career management and social marketing messages to thousands of professionals each year, from California to Istanbul.

In this Book

  • Foreword by Bob Burg
  • Introduction
  • What is LinkedIn?
  • Your Profile
  • Account & Settings
  • Connecting with others
  • Finding Contacts
  • Understanding Degrees of Separation
  • Recommendations
  • Jobs
  • Companies
  • LinkedIn Groups
  • LinkedIn Answers
  • LinkedIn for Personal Branding
  • Shady Practices
  • On Netiquette
  • Complementary Tools and Resources
  • Conclusion