Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
- 8h 32m
- João F. Proença, Maria Antónia Rodrigues
- IGI Global
- 2022
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined.
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
About the Author
Maria Antónia Rodrigues is a senior lecturer at the business school of Polytechnic of Porto. She is a director of Bachelor in Marketing, member of the school's Scientific Council, member of the scientific committee of the International Journal of Marketing, Communication and New Media, a researcher at CEOS.PP, and SIIS Porto. She has published several papers. Her main research interests are services, consumer behavior, and business relationships. Maria Antónia Rodrigues has also professional experience in business and services.
João F. Proença is a full professor at the University of Porto and researcher at the Advance-CSG, ISEG, University of Lisbon, Portugal. He has been the Rector of the Universidade Europeia, Lisbon, Portugal, and the Dean of the Faculty of Economics, University of Porto, where he was also been in charge of relevant positions as Director of the Ph.D., MSc or BSc. He also held relevant professional positions in companies as administrator, CEO, managing director or sales manager. Furthermore, he has more than 150 papers published in several academic journals, for instance, at the Industrial Marketing Management, Journal of Service Management, Services Industry Journal, Journal of Services Marketing, or at the Journal of Business & Industrial Marketing, among many others. He also has published books, book chapters, conference papers, and opinion articles in newspapers and magazines. His research interests cover sustainability, services and B2B marketing, relationships and business networks, and the links between industry and services.
In this Book
-
Digital Transformation Demystified—The Full Story about Digital Transformation
-
Digital Transformation and Co-Creation of Value—The Role of Digital Agility
-
The Past, Present, and Future of E-Business Models
-
Digital Transformation—Technology and New Business Models as Drivers of Customer Experience
-
Music Streaming—Consumption Patterns in Digital Ambients
-
The Development and Impact of China’s Digital Transformation in the Medical Industry
-
E-Commerce—The Influence of Hedonic and Utilitarian Motivations on Generations X, Y, and Z
-
A Case Study of Business Innovation Through Digital Technologies
-
Exploring the Role of Flow in Augmented Reality for Mobile Retailing—Implications for Practice and Research
-
The Augmented Retail Store for Augmented Customer Experiences
-
Understanding the Application of Gamification to Business When Applied to Marketing
-
Digital Evolution in Brand Communication
-
Leveraging Social Media Tools for Business Purposes
-
Impact of Digital Transformation via Unified Communication and Collaboration Technologies—Productivity and Innovation at a Global Enterprise
-
Compilation of References
