Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

  • 8h 32m
  • João F. Proença, Maria Antónia Rodrigues
  • IGI Global
  • 2022
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.