Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

  • 5h 34m
  • Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt
  • Kogan Page
  • 2018
Rigorously researched, well-grounded and practical, this highly practical book is - quite simply - the definitive, go-to resource for implementing key account management programs.