Improve Your Global Business English
- 3h 38m
- Fiona Talbot, Sudakshina Bhattacharjee
- Kogan Page
- 2012
Intercultural business communication is a minefield of cultural expectations, where English is almost universal currency. Brochures, reports, manuals, and all other documents – both print and digital – intended for a global audience need to accommodate readers who are unfamiliar with American [or British, or Australian, etc] idioms. To communicate across borders with customers, suppliers and colleagues, native and non-native English speakers alike need to learn how to streamline their syntax, adjust their choice of words and free their message from references that are particular to their own culture.
Talbot and Bhattacharjee provide advice on a range of functions such as:
- Report writing in a global context
- Business writing tips for social media
- How to write promotional literature
- Composing emails for worldwide recipients
- Grammar and punctuation
The authors define the differences between local and global English, describe how to understand and write for different media and provide activity worksheets, checklists, style guides and tips for punctuation and grammar. With examples from international organizations such as HSBC, Adidas, KFC and the Beijing 2008 Olympics, Improve Your Global Business English shows how to profile the prospective readers, customers and audiences, understand sub-cultures and make an impact through written English.
About the Authors
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consulting company. She runs workshops and delivers individual coaching at all levels in all sizes of business. She is the author of the Better English series, published by Kogan Page.
Sudakshina Bhattacharjee has worked as a lecturer of journalism at The London College and a lecturer of psychology at Kingston College of Further Education.
In this Book
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Writing English for Global Business
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Why do we Write in Business?
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Deciding Your Business Writing Objectives in the Digital Age
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Common Challenges in Business English in a Global Workplace
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How Does Writing in a Global Economy Affect Us All?
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Writing e-mails
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Making an Impact
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Using the Global Word Power Skills Guide
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Report Writing
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Writing Agendas, Notes and Minutes of Meetings
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Personal and Company Promotion in the Digital Age
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Using Word Power Skills with Social Networking Media
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Quality Matters
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Writing Tips for Everyday Business
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The Kaleidoscope Effect – Further Perspectives for Global Business English
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Answers to Worksheets
