It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards

  • 3h 43m
  • Koen Pauwels
  • 2014
Showing you how to use marketing analytics to improve decisions and reap rewards, this step-by-step guide supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action.