Lean Brands: Catch Customers, Drive Growth & Stand Out in All Markets

3h 10m
Luis Pedroza
Red Wheel/Weiser
2020

Providing an agile method for building strong brands, this book will help you to quickly create a differentiated brand positioning and then bring that strategy to life on the ground where it counts.

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Lean Brands: Catch Customers, Drive Growth & Stand Out in All Markets

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