Learning Analytics: Measurement Innovations to Support Employee Development

  • 3h 46m
  • Jean Martin, John R Mattox II, Mark Van Buren
  • Kogan Page
  • 2016

The potential to improve education due to the large amounts of data on learning and learners is unprecedented and has created an information gap in understanding what to do with all the raw data.

Providing a framework for understanding how to work with learning analytics, authors John R. Mattox II and Jean Martin show L&D and HR practitioners the power that effective analytics has on building an organization and the impact this power has on performance, talent management, and competitive advantage.

Martin and Mattox focus on aligning training with business needs and answering the questions “Is training effective?” and “How can it improved or made more effective?” Beginning with an explanation of what learning analytics is and the business need for it, they move on to applying business intelligence principles, linking learning to impact, connecting training content with business needs, optimizing investments in learning, and placing learning development within the larger scope of talent management. Chapters include case studies from Hilton Hotels, Shell Oil, and American Express to highlight best practice and to provide examples of how companies apply various methodologies across a range of industries.

About the Authors

John R. Mattox II is a Senior Management Consultant with the Corporate Executive Board (CEB)where he helps his clients develop measurement strategies. He is the co-author of Predictive Analytics for Human Resources (Wiley).

Jean Martin directs the development of talent management solutions at CEB. She has been published in Harvard Business Review, The Economist, Fortune, The Wall Street Journal, Bloomberg Businessweek, and Forbes.

Mark Van Buren is the Practice Leader at CEB where he is also Director of the TMS R&D Lab.

In this Book

  • Foreword
  • Why Now? The Occasion for Learning Analytics
  • What is Learning Analytics?
  • Technology's Role in Learning Measurement
  • Linking Learning to Business Impact
  • Scrap Learning—The New Leading Indicator of Success
  • Aligning L&D to Business Goals Through Needs Assessment
  • Benchmarks
  • Optimizing Investments in Learning
  • Beyond Learning Analytics to Talent Management Analytics