Leisure Marketing: A Global Perspective
- 8h 29m
- John Swarbrooke, Susan Horner
- Taylor and Francis
- 2005
Using real life events to highlight key themes and issues, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues, and the future of leisure marketing.
In this Book
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Introduction
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What is Marketing?
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What is Leisure?
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Introduction
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The International Market
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The International Leisure Industry
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The International Business Environment
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Introduction
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Product
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Price
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Place
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Promotion
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Introduction
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Where are We Now? Current Situation Analysis
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Where do We Want to Go? The Setting of Goals and Objectives
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How will We get There? Developing the Strategy
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How will We Know When We Get There? Monitoring, Review and Evaluation
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Introdution
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Visitor Attractions
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Accommodation
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Tourist Destinations
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Tour Operation
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Transport
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Resort Complexes
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Retail Travel
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Arts and Entertainment
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Recreation and Sport
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Leisure Shopping
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Restaurants and Catering
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Conclusions
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Introduction
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Competition and Competitive Advantage
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Quality
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Ethics and Social Responsibility
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Marketing Research and Relationship Marketing
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Introduction
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Leisure and the Wider Consumer Society
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Conclusions
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Introduction
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Case Studies
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