Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

  • 8h 59m
  • Jesús Mena
  • CRC Press
  • 2012
By showing how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin' Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR, this book examines what is shaping the next generation of mobile advertising.