Mapping Innovation: A Playbook for Navigating a Disruptive Age

  • 4h 22m
  • Greg Satell
  • McGraw-Hill
  • 2017

Map the innovation space—and blaze a path to profits and growth

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin.

Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century. It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success.

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve.

In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

About the Author

I wasn’t always a writer. I spent most of my adult life building and managing media businesses in Eastern Europe. In all, I spent 15 years living and working in Poland, Ukraine, Russia and Turkey. I started writing my blog, Digital Tonto, in 2009, mostly to write about my experiences.

My years abroad were a non-stop adventure. I'd land in a new country and would have to learn the language, culture and how to build a business. Every place was different, with its own history, culture and taboos. I quickly learned that to truly understand a place, you had to immerse yourself in its people. A late night in a local pub could sometimes teach you more than a hundred guidebooks.

I take that same approach to my writing today. I've found that every field of endeavor, no matter how technical or esoteric, embeds itself in the people who pursue its mysteries. I find that the best service I can do my readers is to allow their stories to tell themselves.

In this Book

  • Innovation is Never a Single Event
  • Innovation is Combination
  • The Innovation Matrix
  • Developing New Business Models to Disrupt the Marketplace
  • Opening up Innovation
  • Innovating the Core—the 70/20/10 Rule
  • Pursuing Innovation at Scale
  • Leveraging Platforms to Access Ecosystems
  • A New Era of Innovation