Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Volume I

  • 14h 59m
  • Information Resources Management Association (IRMA)
  • IGI Global
  • 2015
Exploring cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, this volume is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.