Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Volume I
- 14h 59m
- Information Resources Management Association (IRMA)
- IGI Global
Exploring cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, this volume is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.