Marketing in Context: Setting the Scene

  • 4h 3m
  • Chris Hackley
  • Palgrave Macmillan Ltd
  • 2013
The best marketing doesn't just focus on the individual psychology of the consumer; it operates at a cultural level. This book shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

YOU MIGHT ALSO LIKE

Book Research Anthology on Social Media Advertising and Building Consumer Relationships
Audiobook Loved: How to Rethink Marketing for Tech Products
Book Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand