Measuring the Success of Sales Training: A Step-by-Step Guide for Measuring Impact and Calculating ROI
- 3h 56m
- Jack J. Phillips, Patricia Pulliam Phillips, Rachel Robinson
- Association for Talent Development
With a focus on sales training programs, this book presents a step-by-step guide on calculating ROI and provides case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs.