Measuring the Success of Sales Training: A Step-by-Step Guide for Measuring Impact and Calculating ROI

  • 3h 56m
  • Jack J. Phillips, Patricia Pulliam Phillips, Rachel Robinson
  • Association for Talent Development
  • 2013
With a focus on sales training programs, this book presents a step-by-step guide on calculating ROI and provides case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs.