MIT Sloan Management Review Article on As Stores Reopen, Which Customers Are Most Likely to Return?

  • 7m
  • Jonathan Knowles, Patrick Lynch, Richard Ettenson, Russell Baris
  • MIT Sloan Management Review
  • 2020
This article from MIT Sloan Management Review discusses how the COVID-19 pandemic and associated lockdowns had a dramatic affect on shopping behavior and priorities for retail customers.

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