MIT Sloan Management Review Article on Competing on Customer Outcomes

  • 15m
  • Marco Bertini, Oded Koenigsberg
  • MIT Sloan Management Review
  • 2020

Three revenue models can help companies capitalize on customer satisfaction. Technological advances are enabling companies to rewrite the rules of commerce. Impact data enables companies to track and understand what happens to their solutions beyond the moment of purchase. The way we see it, impact data — and the technologies that deliver and analyze it — is transforming corporate accountability for customer outcomes. With three revenue models, companies can progressively deliver access, consumption, and performance.

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  • MIT Sloan Management Review Article on Competing on Customer Outcomes