MIT Sloan Management Review Article on Craft Your Brand Strategy to Ensure Racial Justice

  • 5m
  • Dipanjan Chatterjee, Nick Monroe
  • MIT Sloan Management Review
  • 2021

Consumers and employees are increasingly aware of brands’ positions on equality and fairness. Brand managers should consider these four steps in developing a strategy that embraces racial justice.

In this Book

  • MIT Sloan Management Review Article on Craft Your Brand Strategy to Ensure Racial Justice