MIT Sloan Management Review Article on Creating Digital Offerings Customers Will Buy

Find the sweet spot between what technologies can deliver and what your customers need.

Digital technologies are forcing companies to reimagine their customer value propositions. That’s because new social and mobile applications, analytics, the internet of things, artificial intelligence, biometrics, blockchain, cloud and edge computing, and many other advances allow them to deliver value in ways that simply were not possible in the past.

But given all that potential, how does any company figure out which offerings are viable?