MIT Sloan Management Review Article on Customer Centricity in the Digital Age
- 2m
- Sharmila C. Chatterjee, Zoran Latinovic
- MIT Sloan Management Review
- 2019
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.
Customer centricity — putting your customer at the center of your strategy — has long been considered the holy grail of retail marketing.
In this Book
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MIT Sloan Management Review Article on Customer Centricity in the Digital Age
