MIT Sloan Management Review Article on Five Key Elements of Problem-Centric Selling

When it comes to winning over customers, sales teams need to adopt a new approach.

Many companies are just like us, and the start of the new year means making their own resolutions as organizations. Often these revolve around increasing their sales metrics and implementing new technologies. But one of the most effective goals is much simpler — something they can, and should, start doing for free.