MIT Sloan Management Review Article on How Legacy Businesses Can Compete in the Sharing Economy

  • 13m
  • Mikolaj Jan Piskorski, Mohan Subramaniam
  • MIT Sloan Management Review
  • 2020

The term platform is commonly associated with vibrant ecosystems that connect various sets of users — drivers with riders (Uber), property o w ne r s with r enter s (Airbnb), searchers with advertisers (Google), sellers with buyers (Alibaba), or social groups with app developers (Facebook). These digital platforms have generated unprecedented value, overshadowing many established companies that have dominated their industries with produce-and-sell value chains. Until recently, most traditional companies could not adapt their established business models to participate in the so-called sharing economy. But sensors and related technologies are changing that reality.

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  • MIT Sloan Management Review Article on How Legacy Businesses Can Compete in the Sharing Economy