MIT Sloan Management Review Article on How Marketers Can Address Data Challenges to Drive Growth

  • 5m
  • Kimberly A. Whitler, Raj Venkatesan
  • MIT Sloan Management Review
  • 2021
A research-based tool offers marketers methods for designing an analytics architecture that fits the business need.

YOU MIGHT ALSO LIKE

BOOK MIT Sloan Management Review Article on Making Meaningful Customer Connections in a New Era
BOOK MIT Sloan Management Review Article on Actioned Analytics Pave the Way to New Customer Value
BOOK MIT Sloan Management Review Article on Fighting the Gravity of Average Performance