MIT Sloan Management Review Article on Machine Learning in the Retail Industry

We surveyed 1,600 senior North American marketing executives and managers about their use of KPIs and the role of machine learning (ML) in their marketing activities; 653 were from the retail sector. Of these retail marketing executives, 72% believe that their current functional KPIs can be better achieved with greater investment in automation and ML technologies.

Clearly, many marketers in the retail industry, a sector greatly disrupted by digital media, mobile devices, and platform technologies, are actively investing in ML.