MIT Sloan Management Review Article on Serving Digital Customers

  • 27m
  • MIT Sloan Management Review
  • MIT Sloan Management Review
  • 2020

Are you and your organization well-equipped to serve digital customers? Do you use technology to its full potential? What type of relationship does your organization and digital customers have?

Learn more about MIT SMR.

In this Book

  • Introduction
  • Customer Centricity in the Digital Age
  • How Should Companies Talk to Customers Online?
  • Digital Transformation Should Start With Customers
  • McAfee—"Customer Service in the Digital Age—The Eternal Lament"
  • Creating Digital Offerings Customers Will Buy