MIT Sloan Management Review Article on Talking About Sustainability Can Drive Sales - Lessons From a Casino Giant
- 4m
- Andrew Winston
- MIT Sloan Management Review
- 2019
It’s long been an open, burning question for sustainability advocates: Do consumers care about a company’s environmental and social practices — and do they care enough to give that company more business? The question is easier to answer in some sectors than others: People vote for organic food, for example, with their dollars. But in the service sector, it’s particularly hard.
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MIT Sloan Management Review Article on Talking About Sustainability Can Drive Sales – Lessons From a Casino Giant