MIT Sloan Management Review Article on The Advantages of Digital Maturity

  • 4m
  • Andrew McAfee, Didier Bonnet, George Westerman
  • MIT Sloan Management Review
  • 2020

The higher a company’s level of digital maturity, the better its financial performance is likely to be.

New digital technologies like social media, mobile and analytics are advancing rapidly on the economic landscape. These innovations are used widely by consumers and employees alike. Facebook alone has more than one billion users, and there are more than six billion mobile phones. What do traditional businesses do when employees have better digital solutions at home than they do at work, and customers are more technology savvy than the people trying to sell to them?

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  • MIT Sloan Management Review Article on The Advantages of Digital Maturity