MIT Sloan Management Review Article on The Experience Disrupters

  • 10m
  • Brian Halligan
  • MIT Sloan Management Review
  • 2020

To compete in 2020, it’s not good enough to have a disruptive product. Your customer experience also needs to shine. What will it take to innovate and compete over the next decade? These articles examine some of the biggest challenges companies will face, such as building the future workforce and identifying tomorrow’s disrupters. Included are contributions to MIT SMR’s special issue on disruption, published in memory of Clayton Christensen.

In this Book

  • MIT Sloan Management Review Article on The Experience Disrupters