MIT Sloan Management Review Article on Unleashing Innovation With Collaboration Platforms

  • 5m
  • Likoebe Maruping, Massimo Magni
  • MIT Sloan Management Review
  • 2019

Digital collaboration platforms provide innovation opportunities for diverse and distributed teams.

Based on projected market values, collaboration software revenues are expected to grow by 40% between 2015 and 2022. Demand for collaboration platforms is already at an all-time high, particularly with the proliferation of SaaS based subscription models. Established incumbents such as Microsoft (Teams), Cisco (Spark), and Facebook (Workplace) all compete in the team-collaboration platform space. As the race to support team innovation rages on, businesses should focus more on how their distributed teams orchestrate collaboration and the conditions team leaders create. The specific collaboration platforms they choose are less important.

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  • MIT Sloan Management Review Article on Unleashing Innovation With Collaboration Platforms