MIT Sloan Management Review Article on Why Customer Experience Is Key for Loyalty Programs

  • 4m
  • Jamie Wilkie, Jess Huang, Phyllis Rothschild
  • MIT Sloan Management Review
  • 2018
This article from MIT Sloan Management Review talks about how research shows that monetary rewards are not the only driver for customer loyalty programs and that increasing experiential rewards provides greater long-term benefits.