MIT Sloan Management Review Article on Why Customer Experience Matters for B2B

  • 6m
  • Alanna Klassen Jamjoum, Conrad Heider, Suketu Gandhi
  • MIT Sloan Management Review
  • 2019
This article from MIT Sloan Management Review reveals that better omnichannel experiences mean more sales on consumer sites, but this logic is often neglected when it comes to B2B.