MIT Sloan Management Review on Social Media Marketing
- 40m
- MIT Sloan Management Review
- MIT Sloan Management Review
- 2018
Does social media marketing offer real value? How can you get the most out of it? Is there a right or wrong way of utilizing social media as a marketing tool?
In this collection of articles, you'll learn:
- how to extract value from social media
- ways to persuade employees to promote the company brand on social media
- how to adapt your social strategy based on the platform you use
- how to effectively use social media for innovation purposes
- five ways to sidestep a social media disaster
In this Book
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Introduction
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Beyond Viral—Generating Sustainable Value From Social Media
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When Employees Don’t ‘Like’ Their Employers on Social Media
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Customizing Your Social Strategy to the Platform
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Finding the Right Role for Social Media in Innovation
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How to Avoid a Social Media Fiasco
