Multi-Criteria Decision-Making Models for Website Evaluation
- 3h 45m
- Kemal Vatansever, Yakup Akgül (eds)
- IGI Global
- 2019
With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end users needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision makers opinion should be considered for ranking the website.
Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.
In this Book
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Technology Acceptance Model-Based Website Evaluation of Service Industry: An Application on the Companies Listed in BIST Via Hybrid MCDM
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The Criteria of Websites Quality on Consumers' Buying Behavior: An Applicaiton of DEMATEL Method
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Classification of the Usage of Wikipedia as a Tool of Teaching in Higher Education With Decision Tree Model
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A Hybrid Pythagorean Group Decision Making Model for Website Selection
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Comparison of Private Shopping Sites With User Data From Entropy-Based Moosra Method
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ERP Software Selection Based on Intuitionistic Fuzzy VIKOR Method
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Process of Placing Advertisements on Website Homepage
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University Website Performance Evaluation Using Fuzzy SWARA and WASPAS-F
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Website Evaluation Using Interval Type-2 Fuzzy-Number-Based TOPSIS Approach
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