On Purpose: Delivering a Branded Customer Experience People Love
- 5h 28m
- Andy Milligan, Shaun Smith
- Kogan Page
Explaining and defining how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter, this book not only examines what makes cutting-edge brands stand out, but goes one step further to offer practical advice on how to achieve those same results successfully, over and over.