On Purpose: Delivering a Branded Customer Experience People Love

  • 5h 28m
  • Andy Milligan, Shaun Smith
  • Kogan Page
  • 2015
Explaining and defining how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter, this book not only examines what makes cutting-edge brands stand out, but goes one step further to offer practical advice on how to achieve those same results successfully, over and over.