Online Survey Design and Data Analytics: Emerging Research and Opportunities

  • 3h 45m
  • Shalin Hai-Jew (ed)
  • IGI Global
  • 2019

Online survey research suites offer a vast array of capabilities, supporting the presentation of virtually every type of digital data text, imagery, audio, video, and multimedia forms. With some researcher sophistication, these online survey research suites can enable a wide range of quantitative, qualitative, and mixed methods research.

Online Survey Design and Data Analytics: Emerging Research and Opportunities is a critical scholarly resource that explores the utilization of online platforms for setting up surveys to achieve a specific result, eliciting data in in-depth ways and applying creative analytics methods to online survey data. Highlighting topics such as coding, education-based analysis, and online Delphi studies, this publication is ideal for researchers, professionals, academicians, data analysts, IT consultants, and students.

About the Editor

Shalin Hai-Jew works as an instructional designer at Kansas State University (K-State) and taught for WashingtonOnline for a number of years through 2014. She has taught at the university and college levels for many years (including four years in the Peoples Republic of China) and was tenured at Shoreline Community College but left tenure to pursue instructional design work. She has Bachelors degrees in English and psychology, a Masters degree in Creative Writing from the University of Washington (Hugh Paradise Scholar), and an Ed.D in Educational Leadership with a focus on public administration from Seattle University (where she was a Morford Scholar). She reviews for several publications and publishers, and is editor of several IGI Global titles. Dr. Hai-Jew was born in Huntsville, Alabama, in the U.S.

In this Book

  • Basics to Branching Logic in Self-Administered Online Surveys
  • Setting Up an Online Survey Instrument for Effective Quantitative Cross-Tabulation Analysis
  • Designing, Deploying, and Evaluating Open-Access Online Delphi Studies (OAODS)
  • Conducting a Basic Self-Explicated Conjoint Analysis Online With Qualtrics®
  • Setting Up Education-Based "Crosswalk Analyses" on an Online Survey Platform
  • Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite
  • Using Computational Text Analysis to Explore Open-Ended Survey Question Responses
  • Applying Qualitative Matrix Coding Queries and Qualitative Crosstab Matrices for Explorations of Online Survey Data