Persuasive Copywriting: Cut Through the Noise and Communicate With Impact, Second Edition

  • 4h 36m
  • Andy Maslen
  • Kogan Page
  • 2019
With impressive interviews from leading ad agencies and copywriters across the globe, this book offers practical insight into human decision making and consumer engagement, and inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.